Holly Buchanan’s Marketing to Women Services

Training On How to Sell To/Connect With Women >

Training On Marketing To Women Online >

Speaking Engagements >

Women Friendly Website Review >

Women Friendly Email Review >

Women Friendly Social Media Review >

Customer Research >

Training On How to Sell To/Connect With Women

Who is this for?  This is for companies who want to do a better job of attracting and retaining women customers and clients. Training is done on-site for your company’s sales, customer service, or internal staff.

What’s included? In person training program for you and your staff on how to create a better customer experience for your female clients. You’ll learn the differences between how men and women communicate and make decisions. You’ll learn how to speak her language and build a lasting relationship with her. We’ll give you techniques for attracting new clients, retaining and growing your relationship with your current clients and building a better experience for all your female customers.

For more information and pricing, contact Holly@thesoccermommyth.com.

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Training On Marketing To Women Online

Who is this for?  Companies, brands or agencies who want to better understand how to market to women online and increase their online marketing ROI.

What’s included? Training will focus on how women use the Internet for shopping, researching and connecting. You’ll learn women’s online preferences and how to create a better online experience for her. Training includes a focus on websites, email campaigns and social media.

For more information and pricing, contact Holly@thesoccermommyth.com.

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Speaking Engagements

Who is this for?  Conference organizers or company events looking for engaging speakers.

What’s included? Holly Buchanan will speak at your conference or event about how to market to women.

Specific topics include:

Male vs. Female Communication Style – Learn how to speak her language and build long lasting relationships with your female customers.

The Soccer Mom Myth – How to break through stereotypes to truly understand your female customers. We’ll look at the four types of women and how you can create a customer experience that meets women’s varying needs.

Marketing to Women Online – How to use the power of the Internet to market to your female customers. Focus is on websites, email campaigns and social media like blogs, Facebook and Twitter.

Presentations can be customized for your audience.

For more information and pricing, contact Holly@thesoccermommyth.com.

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Women Friendly Website Review

Who is this for?  E-commerce, service, or B2B companies who have a website they think can do a better job of either selling products to, or generating leads from women.

What’s included?  A review of your website to rate how “women friendly” it is.

Rating points based on:

Male vs. female communication style – how your copy is worded, website personality

Female friendly design – navigation, design feng shui, images

Female friendly content – UVP, About Us page, use of anxiety reducing elements, use of video and other multi-media, how well you answer her questions and address her objections.

For more information and pricing, contact Holly@thesoccermommyth.com.

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Women Friendly Email Review

Who is this for? Companies who have an email program, but are looking for ways to leverage it to drive more sales, leads, and build relationships with the women on their list.

What’s included? Review of use of subject lines, email copy and landing pages to create a female friendly experience

Relationship building and transactional email strategy review

For more information and pricing, contact Holly@thesoccermommyth.com.

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Women Friendly Social Media Review

Who is this for? Companies and brands who want to tap into the cost effective/viral relationship building opportunities of social media.

What’s included?  Review of your existing social media efforts. Strategy for promoting your business using social media (Facebook, Twitter, blogs, Communities)

For more information and pricing, contact Holly@thesoccermommyth.com.

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Customer Research

Who is this for?  Companies looking for a cost-effective quick way to get insight into their customers, test or generate campaign ideas.

What’s included? Use the Internet and social media to gain insight into your market either for general information about trends and behavior, or online surveys. Tap into communities of tens of thousands of women and moms for instant feedback.

For more information and pricing, contact Holly@thesoccermommyth.com

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