The Soccer Mom Myth is a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys - both online and offline. Prepare to kick the Soccer Mom myth to the sidelines and learn how to market to women in a way that translates into more customers AND bigger profit.

WARNING: This is not your typical dry business book. It includes politically incorrect views, some unladylike language, and tequila stories. We're pulling back the curtains for a realistic look at what women really want.

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